A Beacon is basically a wireless Bluetooth sensor, that uses Bluetooth Low Energy (BLE), to send and receive data to smartphones to perform certain actions, like app notifications, messages or prompts.
Beacons are small, cost-effective, battery powered, and can be strategically placed in a way that when a customer comes in their vicinity, they will receive appropriate messages and notifications.
Beacons use BLE or Bluetooth Low Energy signal to send ID and data to specific Apps in your smartphone in the form of individual notifications. It is important to note that Beacons only send info and not receive them. This data transfer happens only when the customer has switched on his Bluetooth, has given location access permission, as well as has opted to receive notifications.
Each Beacon has its unique ID that reaches out to an App on your smartphone so that you receive relevant App information. This ensures that you get only the right notifications thereby providing high levels of privacy.
With the number of smartphone users growing day by day, Beacons are a terrific way to engage, and connect with prospective customers, and gently nudge them to make a purchase once they are within the range of your Beacons. Beacons provide the following crucial insights about Customers