Mobile App Branding

The purchasing journey has suffered so many changes lately and as we all know due to this hyper competitively, this branding noise around so many products has influenced marketers to reinvent all this. One of the most brilliant theories I have heard is that of the micro-moments which it seems to be mandatory in order to create stories that influence decisions, stories to be used throughout all the devices needed in your marketing strategies, this also includes channels, formats, etc.

So as we saw, approximately according to Google, 40% use smartphone daily as an average consuming day to satisfy their needs, therefore is easy to imply then that every day and more most of daily Google searches seems to happen more on smartphones than desktop PCs.

From a corporate perspective if the business development and innovation management is not well established then the tightening race in this hypercompetitive world of so many brands in the market will swallow your startup or new venture. Integrating this new customer value in due time into corporate level, same as competitive strategies and value management procedures is the most intelligent move we can do. Let’s all apply the Competence-Based Strategic Management (CBSM) framework, which was an approach started by Sanchez and Heene in the end of the 90’s and still useful for many startups.

As far as mobile apps innovation is moving on these days, we marketers recognize certain types of mobile app brands.

There are Mobile apps which main aims is to provide to end users a much smoother browsing experience. For example, Google Maps, Shazam, Foursquare will fit into this category.

Brands that have been consistent in the offline and have conquered certain level of positioning or defined their offline strategies move into the app world now and soon start delivering a successful user experience or performance experience to the users.

Boost the Speed of Mobile Phone

  • Software Updates
    One of the reasons why smartphone makers provide updates for their phone every now and then is to ensure that their performance is optimized to the best that they could and fix bugs if there are any. Every release is expected to work best towards the phone’s performance boost, of course. Aside from that, these updates are meant to fix all other issues that users experience with the phone according to their feedbacks. These issues are mostly about app performance (or non-performance – crashing) and the phone’s speed. So, if ever your phone notifies you of a firmware or system update, make sure that you don’t miss out on that no matter how big of a size it is. In fact, the bigger the update the better.
  • Clear Cache Data
    Cache data can be considered as the leftover files from your previous browsing session, app usage, or residue of apps you’ve once installed. These files usually hide inside the system folders of the phone and are not easily detectable through the phone’s native file scanning capability. In order to get to these sneaky junk files lingering within your phone is to install a performance optimizer or file cleaning app, the most common in the Android market is the Clean Master and Dr. Cleaner for iOS. Apps like these two will make a thorough system scan of your phone and will determine files and folders which are no longer in use and have been that way for a period of time already. Once done, it will give the users a run-down of these files and option to remove them entirely. On the average, releasing a month’s worth of cached files will give your phone more or less 1GB worth of storage memory. Not only will it give you more room for your files, it will also make your phone’ software lighter does boost its performance.
  • Deleting Unnecessary Apps
    As mentioned earlier, the more storage space in your phone is consumed, the clunkier it will get. One of the ways to optimize storage space which will lead to a performance boost is to delete unnecessary apps especially bloat wares. Bloat wares are preinstalled apps that phone makers decided to throw into their phones in order to achieve the actual features that they want to emphasize on their phone. Some of these bloat wares are useful but most often than not they’re useless. Also, many of these bloat wares cannot be uninstalled but there’s still a good sum of them that can be removed from your phone.